With the rise of social media and digital recruitment strategies, crafting a strong, appealing, and cohesive company brand is more important than ever for recruiting top talent. In fact, according to Forbes, 75% of job seekers research a company’s reputation prior to applying for a role, and as many as 50% of candidates refuse to apply for a company whose reputation doesn’t align with their personal morals or professional aspirations. Here are a few key strategies for creating a strong brand that attracts rather than deters potential applicants.
Core Mission & Values
Your company’s mission and values are the foundation of who you are and who would fit in well on your team. Outlining what it is your company is designed to do, and why, can go a long way in attracting candidates whose personal and professional goals may align. Ensuring that your core mission and values are reflected frequently and accurately across all platforms including your website, social media pages, and job descriptions can also go a long way in recruiting top talent within your industry.
Employees as Ambassadors
Often your employees are underutilized ambassadors for your company and can be an important component of your overall brand. Employees who speak highly of your company and reflect its core mission and values publicly are often the first point of contact for individuals who may also be interested in working for you. Empowering your workforce to provide testimonials and insight can be a key way to develop your business’ overall brand while recruiting new candidates for hire.
Consistent Aesthetic Branding
While being consistent in your verbiage across all public platforms is beneficial for recruiting new employees, it’s also important to create a uniform visual identity. Aesthetic components like logos, color schemes, catchphrases, and more all help to create an identifiable brand that stands out as memorable to potential candidates.
Leverage Social Media
In today’s increasingly digital age, social media is a powerful tool for highlighting your company’s brand and recruiting new employees. Designing content and copy that reflects your company’s core values, showcases its employees, highlights achievements, and stays up to date with industry trends helps potential candidates get a glimpse into the company culture. Remaining active and engaging on social media also helps to build a larger community of supporters who may be interested in working for your company or referring others.
Creating a cohesive company brand is crucial for not only effective company performance, but also recruiting talented, passionate, and like-minded individuals to work on your team. Utilizing consistent messaging across all platforms, while empowering existing employees and supporters to become a testament to your company’s core objectives, can help to both recruit and retain high-quality team members.